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Tag: Creative Work

May 23, 2012February 18, 2017 John Worne Marketing, Specialist-Generalist

Give your Gut

Years ago, I learnt from an American Procter & Gamble marketer that the first thing to do when presented with a piece of creative work is to 'give your gut' - your honest, instinctive, often slightly inarticulate gut reaction to what you're seeing. This takes a bit if courage as a Specialist-Generalist; especially facing the … Continue reading Give your Gut

The Specialist-Generalist Mindset

Here's what Harvard Business Review has to say on 'Imposter Syndrome', every Specialist-Generalist's constant companion:

"We’ve all had that feeling of being unqualified to do something we’ve been tasked to do. But the fact that everyone occasionally suffers from impostor syndrome (even CEOs and Prime Ministers) doesn’t make it any easier to handle.

Try these three things:

1) Recognise there are positives to being new in your field. When you’re not steeped in the conventional wisdom of a given profession or industry, you can ask questions that haven’t been asked before or approach problems in ways others haven’t thought of.

2) Adopt a learning mindset. Focus more on what you’re learning than on how you’re performing.

3) Know that you’re not alone. If you’re feeling like an impostor, chances are that others feel the same way."

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Purpose

It’s what we’re all here for; but people and organisations get confused, lost and sometimes forget their purpose. The Specialist-Generalist must not. Enshrined in policies, framed by strategies and lived in the culture, the Specialist-Generalist must be constant in pursuit of ‘purpose’.

Economics

The ‘dismal science’ of economics must not rule over the purpose of an organisation; but it also cannot be ignored. If the economics go astray everything goes wrong. The Specialist-Generalist must be on top of the short, medium and long-term economics.

Effectiveness

The Specialist-Generalist needs to know ‘enough about enough’ to understand and manage all sorts of people, projects and experts; and in so doing constantly improve policies, processes and systems – and deliver the programmes which transform organisations.

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